More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media. The reality is that there is no tried and true method to solving this enigma, but we will offer you some advice on how you can uncomplicate the mystery.

By | 2018-05-23T10:42:11+00:00 January 21st, 2016|Business Value|Comments Off on More to social media value than meets the eye

Top YouTube marketing tips

If you’re not considering YouTube for your business’s marketing strategy, you’re truly missing out on one of the most powerful marketing platforms out there. YouTube gives you the opportunity to establish your business’s unique brand and personality through video. If you’re just starting out on YouTube marketing and don’t have a specific strategy in mind, check out these tips to create great videos and attract more viewers.

By | 2018-05-23T10:45:38+00:00 January 16th, 2016|Uncategorized|Comments Off on Top YouTube marketing tips

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page of search results. It is important your company acts swiftly to push these negative reviews off the first page of search results. Here is some advice for fighting back against these ‘rant’ sites.

By | 2018-05-23T10:50:00+00:00 January 12th, 2016|Uncategorized|Comments Off on Your business can fight ‘rant’ sites

The Rise Of Social Media in Iran

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government has banned them? This post takes a look at how a country like Iran stays connected despite Facebook and Twitter being blocked – and why the instant messaging app Iranians do use is so wildly popular.

By | 2018-05-23T10:59:03+00:00 January 4th, 2016|Uncategorized|Comments Off on The Rise Of Social Media in Iran

Twitter alerts users to cyber attacks

Something known as “state-sponsored cyber attacks” may not be something you have heard of until now. But with both Facebook and Google viewing the problem as serious enough to warn their users about, it seems this is an issue that could be here to stay. And now with Twitter also recently taking steps to alert their users about possible account hacking attempts, this may well be something that many of us should be concerned about.

By | 2018-05-23T11:17:36+00:00 December 18th, 2015|Security|Comments Off on Twitter alerts users to cyber attacks

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens so you can paint a positive image of your brand. Here’s how you can do just that.

By | 2018-05-23T11:29:36+00:00 November 17th, 2015|Uncategorized|Comments Off on How to diffuse negative online commentary